Our story
We started with a coffee shop and a problem.
Sina Matcha began in 2025, when great matcha turned out to be hard to find twice in a row.
How it began
Good matcha, every time. It should not be so hard.
Sina Matcha started in 2025 with a coffee shop. We served matcha every day, and we kept running into the same two problems: quality that changed from one order to the next, and supply we could never be sure of.
A drink that tastes great one week and flat the next is hard to explain to a customer. An empty shelf on a busy weekend is worse. We wanted a matcha we could count on, so we went looking for it ourselves.
Today we source directly from Japan. That means fewer steps between Japan and your cup, and a supply we can plan around, for our own customers and for yours.
Where we come from
A small team with roots in three places.
France
Our approach to taste comes from French gastronomy: respect for the ingredient and attention to the small details.
California
Our home base is San Diego, where we pack and ship every order.
Asia
Where our matcha comes from. We buy directly from Japan.
What we bring
Built by people who have been on the other side of the counter.
We understand professional needs
Steady quality, reliable stock, fair pricing, and someone who answers when you need help. We have been on the other side of the counter.
Years of e-commerce experience
We have sold online for years, so ordering, packing, and shipping around the world are familiar ground.
Sourced directly from Japan
No long chain of middlemen. We choose our matcha ourselves and bring it in directly.
Small and human
We are a small business. You deal with real people, and we know our customers by name.